The Operational Edge, In Writing.

ReconAdvantage is PortfolioShop’s modular, customizable portfolio management system. It delivers shadow accounting, portfolio and fund accounting, performance measurement, client reporting, reconciliation, general ledger, and risk management through a web-based portal, reconciled against your custodial data every day.

Financial institutions such as banks, custodians, and broker-dealers; alternative asset managers including hedge funds, private equity, and venture capital; single and multi-family offices; and service providers including fund administrators, outsourced CFOs, and trading platforms.

Shadow accounting maintains an independent copy of your books alongside your administrator’s records, giving you oversight and a check on every number. A primary book of record is the native system of record for your operation. PortfolioShop supports both: many clients start with a shadow book and promote it to primary as trust compounds.

Almost certainly. The platform maintains 60+ integrations across the custodial network and receives automated daily extracts of trading data from prime brokers and custodians. PortfolioShop complements the providers you have already chosen; you keep your existing relationships.

Implementations are measured in days, not weeks. A named team wires in your data sources, fund structures, and reporting cadence, and that same team supports you after go-live.

PortfolioShop is SOC 2 Type 2 certified, and all data retention and management is handled in a SOC 1 and HIPAA-HITECH compliant data center. Security controls are independently audited on an ongoing basis.

Concierge-level. There are no outsourced call centers and no trainees. Every support representative knows the platform inside and out, and knows your specific implementation as well.

Yes. The library includes 350+ configurable reports across valuation, management, performance, tax, transaction activity, and general ledger. Reports can be white-labeled with your branding, delivered automatically by email, API, or FTP, and exported to Excel, CSV, or PDF.

Request a demo. You will get a 30-minute walkthrough built around your fund structure, your providers, and the operational questions that matter to your team.